Casey, I can’t thank you enough for that question. I don’t think we talk about security enough in MOPs—but we should. Our marketing automation software holds a ton of sensitive information, whether it’s user account details or some level of personal identifiable information (PII), and our customers trust us to keep it safe. Particularly now, where marketing relies so much on personalization and connecting the dots between what our business offers and our customers’ needs.
The risks of mismanaging this data are huge. For one, if a hacker or bad actor gets access to a pool of customer information, you better believe they’ll use it for nefarious purposes. Whether it’s selling that information to other cyber criminals or your competitors, using it to access your customers’ accounts on other high-value platforms, or blackmailing your company; there's no shortage of ways your data can be used.
Beyond compromising your customers, a data breach is also bad for business. After they’ve been compromised, companies can spend millions of dollars addressing their security vulnerabilities and the loss of reputation that comes with a cyber attack.