Evan, it’s good that you’re thinking critically about this. The amount of martech solutions is increasing by the day, so it’s becoming more of a challenge to cut through the noise and advocate for the best tech.
It’s almost a rite of passage for people in MOPs to get burned by a tool, whether they were oversold on its capabilities, the solution didn’t gel with their stack, or it just wasn’t the right fit for the problem or goal at hand.
I’ve participated in evaluations where solutions seemed promising—useful functionalities, relevant integrations, good price point—only to not quite deliver on its purpose. Frustrating as it is to wait out a contract, these experiences make clear how important it is to be intentional with your tool purchases; and how sometimes, this is a difficult thing to get right.
Here’s some advice to guide your evaluation:
- Know your agenda. What problems are you trying to solve or efficiency gains are you trying to achieve?