Willa, thanks for writing in. Putting a webinar campaign together for the first time isn’t always easy, but it’ll be a rewarding experience and a good step forward in your role.
From my time working on webinars over the years, I’ve found there to be a pretty low general awareness from other stakeholders towards the demands of webinar campaigns and preparation required. Before you can start to build a registration page, the concept of your webinar needs to be compelling and the strategy solid.
So, before focusing on anything technical, take some time to clarify the fundamentals; your manager and team are there to help. Here are some of the key points to establish:
- Purpose: What’s your webinar trying to accomplish? Who’s the target audience?
- Content: What’s your webinar about? Who’s presenting?
- Delivery: Which webinar software will you be using? Is it integrated with your marketing automation platform?