Disappointed, I understand how you feel. A few months back, we put out a campaign targeting a new market for the first time. Everything seemed to come together—images, content, our offer to the audience—and I really thought we were onto something.
The response? Crickets. It was a tough pill to swallow, but in every “failure” there’s an opportunity to learn. We tested, tweaked, and tried again—we figured out what messages strike a chord with our audience, and now we’re making real headway in the market. You can’t undo past missteps, but you can take the lessons forward and do better. So let’s start now.
First of all, it’s good that you know what metrics equal success for this campaign—success is relative to your goals, after all. That said, numbers like clicks and opens don’t tell you much in a silo. As a starting point: compare your metrics, and your results, to the campaigns you’ve run in the past.
Think about what’s changed between your more successful campaigns and this one. Your team was all on the same page about content, but was it the right message for the right audience? Did it miss the mark as far as cultural sensitivities go? Was it personalized enough?