Dana, it’s good that you’re asking these questions. After several years as the only MOPs person in my company, I understand how tricky it can be to catch your breath. When your day-to-day involves a constant scramble to meet deadlines, you’re left with little time or energy to reflect on why that’s the case.
When the heat is on from mounting deadlines and expectations, I’ve found there’s usually a number of dynamics at play. From my experience, you want to think about how to structure your work, how you communicate with your team, and the systems you use to stay on the same page. Here’s some advice to help you keep afloat with deadlines:
- Plan in advance: Rushed turnarounds tend to arise from poor planning, so as eager as your team might be to get the ball rolling with campaigns, don’t implement without a solid plan in place. Start with a target launch date, then budget how much time you’ll need to sort out all the steps, dependencies, and approvals to make that viable (be generous).